Privacy policy

FWSports Shoes — Privacy Policy

Last updated: 5 October 2026

This Privacy Policy explains how FWSports Shoes collects, uses, shares and protects personal information when you visit www.fwsportsshoes.com, place an order, contact us or receive our marketing communications.

1. Who is responsible for your information?

FWSports Shoes is a trading name of WELLNESSMASCO LTD, registered in England and Wales under company number 15150625.

WELLNESSMASCO LTD is the controller responsible for the personal information we use to operate our business.

Postal address:
5 Cameron Terrace
Herbert Road
South Tottenham
London
N15 4FG
United Kingdom

Email: info@fwsportsshoes.com
Telephone: +44 20 3322 5623
Business hours: Monday–Friday, 09:00–17:00 UK time, observing GMT in winter and British Summer Time in summer.

Please send privacy enquiries to the email or postal address above.

2. Information we collect

Depending on how you interact with us, we collect:

• Contact and delivery information: your name, email address, telephone number, billing address and delivery address.

• Order information: products, sizes and colours selected, purchase history, order value, delivery updates, returns, cancellations and refunds.

• Payment and transaction information: payment method, payment status, transaction references and information needed to investigate payment disputes. Payment providers process payment credentials through their own systems.

• Account information: details you provide when creating or using a customer account, where this feature is available.

• Communications: enquiries, complaints, privacy requests, reviews and any photographs or other information you send us.

• Technical and usage information: IP address, browser and device details, approximate location inferred from an IP address, pages visited, referral information and interactions with our website.

• Marketing preferences: subscription status, consent records, unsubscribe requests and, where permitted, interactions with marketing messages.

• Shopping interests: preferences inferred from products you browse or purchase, where permitted by your choices and applicable law.

Please do not send payment-card security codes, banking passwords or one-time banking codes by email or through our contact form.

3. Where information comes from

We obtain information directly from you when you shop, complete forms, subscribe, contact us or submit a review.

We also receive information through Shopify and providers involved in payments, delivery, communications, website analytics and advertising. For example, a payment provider may confirm a payment, and a carrier may provide delivery information.

Cookies and similar technologies can collect information automatically. Optional tracking is subject to the consent and choices required by applicable law.

4. How and why we use your information

Where UK data protection law applies, we use the following legal bases:

Purpose	Legal basis
Process purchases, payments, delivery, returns and refunds	Performance of our contract with you
Respond to questions before a purchase	Taking steps at your request before entering a contract
Handle enquiries, complaints and customer support	Contract performance or our legitimate interest in assisting customers
Maintain accounting records and comply with lawful regulatory requirements	Legal obligation
Protect accounts, investigate suspected fraud and manage disputes	Legal obligations or our legitimate interests in protecting customers and our business
Maintain, troubleshoot and improve our store	Our legitimate interest in operating a reliable service; consent where required for tracking
Send promotional communications	Consent, or a legally permitted existing-customer marketing exception
Personalise advertising and measure advertising results	Consent where required, subject to applicable opt-out rights

When relying on legitimate interests, we consider the effect on your rights and reasonable expectations.

Information needed to take payment and deliver an order is necessary to fulfil your purchase. If you do not provide it, we may be unable to accept or complete the order. Optional marketing consent is not a condition of purchasing.

5. Who receives your information

We share information where necessary for the purposes described above with:

• Shopify, which provides our ecommerce platform.

• Payment providers, to process payments, refunds and payment disputes.

• Delivery and logistics providers, to dispatch, transport and deliver orders or handle returns.

• Email and marketing providers, including Omnisend, to manage subscriptions and communications.

• Analytics and advertising providers, where the relevant services are used and your privacy choices permit processing.

• Customer-support, review and technical-service providers, to operate relevant store features.

• Professional advisers, including accountants, insurers and legal advisers where necessary.

• Public authorities or other parties, where disclosure is legally required or necessary to establish, exercise or defend legal claims.

Information may also be disclosed as part of a business transfer, restructuring or sale, subject to appropriate confidentiality and privacy protections.

Providers acting on our behalf must process information under appropriate contractual terms. Some providers act independently for particular activities and explain those activities in their own privacy notices.

6. Shopify’s role

Shopify processes information to host the store, support checkout and provide related services.

Depending on the Shopify services enabled and the features you use, Shopify may also process information for its own purposes, including security, service improvement and personalised shopping or advertising services. Where Shopify Network Intelligence or other enhanced services are used, information about interactions with our store may be combined with information from interactions with Shopify and other merchants.

These activities are subject to applicable privacy choices and Shopify’s own notices.

Read the Shopify Consumer Privacy Policy for details about Shopify’s processing and available rights.

7. Marketing and advertising choices

You can unsubscribe from promotional emails using the unsubscribe link in a message or by emailing info@fwsportsshoes.com.

Unsubscribing from marketing does not prevent essential messages about an order, payment, delivery, refund or security matter.

Advertising technologies may disclose identifiers, browsing activity and shopping information to advertising providers. Under some US privacy laws, this can constitute a “sale”, “sharing” or processing for targeted advertising, even where no money is exchanged.

You can submit an opt-out request through Your Privacy Choices or by emailing us. You do not need to purchase anything or create an account to request an advertising opt-out.

Cookie choices, marketing subscriptions and advertising opt-outs can control different activities. Browser-based choices may need to be made separately on each browser or device.

8. Cookies and similar technologies

Our store uses cookies and similar technologies to support essential functions and, where permitted, preferences, analytics and advertising.

Where consent is required, optional technologies require your consent. You can use the privacy controls presented on the website to make or change your choices. Contact us if you cannot access a control.

See our Cookies Policy for further information.

9. International processing

Although our business is based in the United Kingdom, service providers may process information in other countries, including Canada and the United States.

Where a transfer is subject to UK international-transfer restrictions, we use an applicable lawful mechanism, such as recognised adequacy arrangements or approved contractual safeguards, with additional protections where necessary.

You can contact us for information about the safeguards relevant to your information. Information processed abroad may also be subject to lawful access by authorities in that country.

10. How long we retain information

We retain personal information for as long as reasonably necessary for the purpose for which it was collected, including applicable legal requirements.

Retention depends on the type of record:

• Orders and transactions: accounting and tax obligations, returns, warranties, chargebacks and applicable legal-claim periods.

• Customer enquiries and complaints: the time needed to resolve the matter and maintain relevant evidence.

• Accounts: the duration of the account relationship and any necessary period afterwards.

• Marketing records: your subscription status, engagement and any continuing lawful reason for retention.

• Unsubscribe and opt-out records: the information needed to remember and respect your choices.

• Technical and analytics information: its operational purpose, service settings and applicable retention limits.

We delete or anonymise information when it is no longer needed. A legal obligation or ongoing dispute may require particular records to be kept longer.

11. Your privacy rights

Depending on your location and applicable law, you may have rights to:

• Access personal information we hold about you.

• Correct inaccurate or incomplete information.

• Request deletion.

• Restrict or object to certain processing.

• Receive certain information in a portable format.

• Withdraw consent without affecting earlier lawful processing.

• Opt out of relevant advertising, sale or sharing.

• Complain to a privacy regulator.

You can object to processing for direct marketing at any time.

Send requests to info@fwsportsshoes.com. Please describe what you need and provide enough information for us to locate the relevant records.

For access, deletion or similar requests, we may need proportionate identity checks to protect your information. An advertising opt-out does not require an order number, account creation or the identity verification used for an access request.

We respond within applicable legal deadlines. UK requests are generally handled within one month, subject to lawful extensions or other permitted adjustments. Where we cannot fully comply, we will explain the reason and available next steps.

12. Additional information for US and Canadian customers

Where applicable US state privacy laws cover our processing, residents may have additional rights to know, access, correct or delete information, obtain a copy, opt out of certain processing, and appeal a decision about a privacy request.

Where legally required, a recognised opt-out preference signal, such as Global Privacy Control, must be treated as an applicable opt-out request.

You may use an authorised agent where permitted by law. We may request evidence of the agent’s authority. We will not unlawfully discriminate against you for exercising privacy rights.

See our California Privacy Disclosure for further information.

Canadian customers may request access to or correction of their information and may withdraw consent, subject to legal or contractual restrictions. We will explain relevant consequences, such as being unable to complete a delivery without an address.

13. Security and automated tools

We use reasonable technical and organisational measures appropriate to the information and risks involved. No online service or transmission method can be guaranteed completely secure.

Our providers may use automated tools for fraud screening, security and recommendations. If an automated assessment affects your order, contact us to request an explanation and human review. Any applicable legal rights concerning automated decisions remain available.

14. Children’s information

Our store is intended for general retail shopping and is not directed at children.

A parent or guardian who believes a child has provided personal information without appropriate permission should contact us so we can investigate and take appropriate action.

15. Complaints

Please contact us if you have concerns about how we handle your information.

You can also complain directly to the UK Information Commissioner’s Office at ico.org.uk/make-a-complaint.

Customers elsewhere may contact their relevant privacy regulator. In Canada, information is available from the Office of the Privacy Commissioner of Canada.

16. Changes to this policy

We may update this policy when our services, processing activities or legal obligations change. The date above identifies the latest revision.

Where required, we will provide additional notice or obtain consent before introducing a new use of your information. Publishing an updated policy does not itself constitute your consent.