Privacy policy
FWSports Shoes (trading name of Wellnessmasco LTD)
Last Updated: August 19, 2026
1. Who We Are
FW Sports Shoes is the trading name of Wellnessmasco LTD, a company registered in England and Wales (Company No: 15150625). Our registered office is at 5 Cameron Terrace, South Tottenham, London, England N15 4FG, United Kingdom.
We act as the data controller for all personal information collected through https://www.fwsportsshoes.com. If you have any questions about this policy, contact us at info@fwsportsshoes.com.
2. What Information We Collect
We collect the following categories of personal data:
Information you provide directly:
- Full name, email address, phone number
- Billing and shipping address
- Order and payment details (processed securely — we never store full card numbers)
Information collected automatically:
- IP address, browser type, operating system
- Pages visited, time on site, referring URLs
- Device identifiers and session data via cookies
Information from third parties:
- Payment confirmation from payment processors
- Analytics data from Google Analytics
- Advertising data from Google Ads and Meta
3. How We Use Your Information
We use your personal data to:
- Process and fulfil your orders and arrange delivery via DHL, UPS, or USPS
- Communicate with you about your order and respond to enquiries
- Send marketing communications where you have given consent
- Improve our website and user experience
- Comply with legal and tax obligations
- Detect and prevent fraud
Our lawful bases for processing under UK GDPR are: contract performance (order fulfilment), legitimate interests (fraud prevention, analytics), legal obligation (tax records), and consent (marketing emails).
4. Cookies
We use the following types of cookies:
- Essential cookies — required for cart and checkout functionality
- Analytics cookies — to understand how visitors use the site (Google Analytics)
- Advertising cookies — to serve relevant ads on Google and Meta
- Functional cookies — to remember your preferences
You can manage or withdraw cookie consent at any time through your browser settings or our cookie banner. Disabling essential cookies may affect checkout functionality.
We use pixels and web beacons from Google and Meta to measure advertising effectiveness. You can opt out of targeted advertising via the Network Advertising Initiative.
5. Sharing Your Information
We do not sell your personal data. We only share it with:
- Delivery partners (DHL, UPS, USPS) to fulfil your order
- Payment processors (Visa, Mastercard, Amex, Google Pay) — all PCI-compliant
- Technology providers (Shopify, Google Analytics) who process data on our behalf under data processing agreements
- Legal authorities where required by law
All third-party processors are contractually bound to protect your data and use it only for the specified purpose.
6. Data Retention
We retain your order data for 6 years in line with UK HMRC tax and accounting requirements. Marketing data is retained until you withdraw consent. You may request deletion of your data at any time (subject to legal retention obligations).
7. How We Protect Your Data
We use 128-bit SSL encryption for all data in transit. Access to personal data is restricted to authorised personnel only. Our platform (Shopify) undergoes regular security audits. Financial transactions use tokenisation — your full card number is never stored or visible to us.
8. Your Rights Under UK GDPR
As a UK resident you have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate data
- Erasure — request deletion of your personal data
- Restriction — ask us to limit how we use your data
- Portability — receive your data in a machine-readable format
- Object — object to processing based on legitimate interests or for direct marketing
- Withdraw consent — at any time for any consent-based processing
To exercise any of these rights, email info@fwsportsshoes.com. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
9. Your Rights Under US Privacy Laws
California residents (CCPA/CPRA) have the right to:
- Know what personal data we collect and how it is used
- Request deletion of your personal data
- Correct inaccurate data
- Opt out of data sharing for targeted advertising
- Non-discrimination for exercising your rights
- Data portability
We extend equivalent rights to residents of Virginia, Colorado, Connecticut, and Utah under their respective state privacy laws.
To submit a request, email info@fwsportsshoes.com. To opt out of data sharing for advertising, email us with the subject line "Opt-Out".
Do Not Sell: We do not sell personal information for monetary consideration. For full details visit our Do Not Sell or Share My Personal Information page.
Do Not Track: Our website does not currently respond to Do Not Track browser signals as no uniform industry standard exists.
10. Canadian Residents (PIPEDA)
For customers in Canada, we process your data in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA). You have the right to access and correct your personal information by contacting us directly.
11. Children's Privacy
Our website is not directed at children under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected such data, we will delete it immediately. If you believe a child has provided us with personal data, please contact info@fwsportsshoes.com.
12. Email Marketing (CAN-SPAM)
All marketing emails we send include a clear unsubscribe link and our registered business address. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly. We will process opt-out requests within 10 business days.
13. Links to Third-Party Websites
Our site may contain links to third-party websites including delivery carriers and social media platforms. We are not responsible for their privacy practices. We recommend reviewing their privacy policies independently.
14. Business Transfers
In the event that Wellnessmasco LTD is acquired, merged, or sold, your personal data may be transferred to the new entity solely for the purpose of continuing to provide you with our services. You will be notified of any such change via our website.
15. Policy Updates
We may update this policy from time to time to reflect changes in our practices or legal requirements. The date at the top of this page will always reflect the most recent version. Material changes will be communicated via a notice on our homepage.
16. Contact Us
For any privacy-related questions, requests, or complaints:
FWSports Shoes (trading name of Wellnessmasco LTD)
Company Registration No: 15150625
5 Cameron Terrace, Herbert Road, South Tottenham, London, England N15 4FG, United Kingdom
📧 info@fwsportsshoes.com
📞 +44 20 3322 5623
💬 Live chat available during business hours
🕐 Monday–Friday, 09:00–17:00 GMT