Privacy policy

Last Updated: February 24, 2026

At FWSports Shoes (a trade name of Wellnessmasco Ltd), we value your privacy. This policy explains how we collect, use, and protect your data when you visit https://www.fwsportsshoes.com and purchase our products.

1. Who We Are

FWSports Shoes is the trading name of Wellnessmasco Ltd, a company registered in England and Wales (Company No: 15150625). Our registered office is located at 5 Cameron Terrace, South Tottenham, London, England N15 4FG, United Kingdom. We act as the data controller for the information collected on this website.

2. Information We Collect

A. Personal Information You Provide

We collect information that you voluntarily provide when you make a purchase, create an account, or contact us. This includes:

• Identifiers: name, shipping address, billing address, email address, and phone number.

B. Automatically Collected Information

When you visit our site, we automatically collect technical data:

• Log Data: IP address, browser type, operating system, and referring URLs.
• Usage Data: Pages viewed, time spent on site, and clicking patterns.

C. Information from Third Parties

We may receive data from analytics providers (Google Analytics), payment processors (to confirm payment status), and advertising networks to improve our service.

3. How We Use Your Information

A. Order Processing & Fulfillment

To process your $12 flat-rate shipping orders and deliver products to the UK, USA, or Canada via DHL, UPS, or USPS.

B. Customer Support

To respond to your enquiries via email or live chat and resolve any order issues.

C. Website Functionality & Improvement

To analyse site traffic and optimise the user experience on our Shopify-based platform.

D. Marketing & Communication

To send order updates and, with your consent, promotional offers that match your interests.

4. Cookies & Tracking Technologies

A. Types of Cookies We Use

• Essential Cookies: Necessary for the cart and secure login.
• Performance & Analytics Cookies: To understand how visitors use the site.
• Functional Cookies: To remember your settings (like language or region).
• Advertising & Targeting Cookies: To show relevant ads on Google and social media.
• Social Media Cookies: To allow sharing of products on platforms like Facebook/Instagram.

B. What Information Cookies Collect

Cookies collect non-sensitive data such as browsing behaviour, device ID, and session duration.

C. How to Manage Cookies

You can disable cookies through your browser settings. However, doing so may prevent you from using the "Add to Cart" or "Checkout" features.

D. Third-Party Tracking Technologies

We use web beacons and pixels from partners like Google and Meta to track the effectiveness of our advertising.

5. Sharing & Disclosure of Information

We do not sell your personal info for money. We only share data with:

• Service Providers: Delivery partners (DHL/UPS/USPS) and IT support.
• Legal Authorities: If required by law to protect our rights or prevent fraud.

6. How We Protect Your Information

We use 128-bit SSL encryption to protect your data during transmission. Access to your personal data is strictly limited to authorised personnel only.

7. Children's Privacy (COPPA Compliance)

We are compliant with the Children's Online Privacy Protection Act (COPPA). Our site is not intended for children under 16. We do not knowingly collect data from children. If we discover such data, we delete it immediately.

8. Your Rights Under U.S. Privacy Laws (CCPA/CPRA)

If you are a California resident, you have the following rights:

• A. Right to Know: Request a report of what data we collect.
• B. Right to Delete: Request deletion of your personal info.
• C. Right to Correct: Fix inaccurate data in your account.
• D. Right to Opt-Out: Opt out of the "sharing" of data for targeted ads.
• E. Right to Limit Sensitive Info: Limit use of sensitive data (we do not collect sensitive info like SSN).
• F. Right to Non-Discrimination: We will not charge you more for exercising your rights.
• G. Right to Data Portability: Get your data in a usable format.
• H. Right to Automated Decision Making: Request info on any automated profiling.
• I. Right to Opt-Out of Targeted Advertising: Disable cross-context behavioural ads.
• J. How to Submit a Request: Email us at info@fwsportsshoes.com

9. “Do Not Sell or Share My Personal Information” Option

Users can exercise their right to opt out of data sharing for advertising purposes by emailing us with the subject "Opt-Out".

10. Data Retention

We keep order data for as long as necessary for tax and accounting purposes (typically 6 years as per UK law). This includes information related to your purchases and shipping address.

11. Third-Party Payment Processors

We use PCI-compliant processors (Visa, Mastercard, Amex, Google Pay). We never see or store your full card number.

12. Links to External Websites

Our site may link to carriers (UPS/DHL) or social media. We are not responsible for their privacy practices.

13. Advertising & Analytics Partners

We work with Google Ads and Google Analytics. They use cookies to track ad performance and site traffic.

14. Email Communications (CAN-SPAM Compliance)

In accordance with the CAN-SPAM Act, all our marketing emails contain a clear "Unsubscribe" link and our physical business address.

15. User Responsibilities

You are responsible for providing accurate address information and keeping your account password secure.

16. Data Storage & Security Measures

Data is stored on secure cloud servers with restricted access and regular security audits.

17. Behavioral Advertising Disclosure

We may use your browsing history to show you "remarketing" ads. You can opt out via the Network Advertising Initiative (NAI) website.

18. Do-Not-Track Signals

Currently, our website does not respond to "Do Not Track" browser signals, as there is no uniform industry standard.

19. Personal Information of Non-U.S. Residents

For UK and Canada residents, we process data under GDPR and PIPEDA, respectively, ensuring a high level of data protection.

20. State Privacy Law Compliance Beyond California

We extend CCPA-like rights to residents of Virginia, Colorado, Connecticut, and Utah in accordance with their respective state laws.

21. Financial Information Protection

All financial transactions occur in a secure environment. We use tokenisation to ensure your card data is never vulnerable.

22. Information Collected for Fraud Prevention

We may use IP reputation and address verification services to identify and block fraudulent transactions.

23. Business Transfers

If Wellnessmasco Ltd is merged or sold, your data may be transferred to the new owner to continue providing services.

24. Policy Updates

We reserve the right to update this policy at any time. Significant changes will be notified via our homepage.

25. Contact Information

For any privacy-related questions, please contact us:

FWSports Shoes is a trade name of Wellnessmasco Ltd

Legal Entity Name: Wellnessmasco Ltd, trading as FWSports Shoes

Company Registration Number: 15150625

Registered Address: 5 Cameron Terrace, South Tottenham, London, England N15 4FG, United Kingdom

Phone: +44 20 3322 5623

Email: info@fwsportsshoes.com

Live Chat: Available on the website During business hours

Business Hours: 09:00 AM to 05:00 PM (Monday–Friday), (GMT+00:00) Greenwich Mean Time (London)