Cookies Policy
Last updated: 31 August 2026
This Cookies Policy explains how FWSports Shoes, a trading name of Wellnessmasco LTD, uses cookies and similar technologies when you visit:
It explains what these technologies are, why we use them, and how you can manage your choices.
This policy should be read together with our Privacy Policy.
1. Who We Are
FWSports Shoes is an independent online footwear retailer operated by Wellnessmasco LTD, a company registered in England and Wales.
Legal Business Name: Wellnessmasco LTD
Trading Name: FWSports Shoes
Company Registration Number: 15150625
Registered Office:
5 Cameron Terrace, Herbert Road, South Tottenham, London, England, N15 4FG, United Kingdom
Email: info@fwsportsshoes.com
Telephone: +44 20 3322 5623
2. What Are Cookies?
Cookies are small text files that websites store on your computer, smartphone, tablet or other device when you visit them.
Cookies can help websites perform functions such as:
- Keeping products in your shopping basket
- Maintaining a secure checkout session
- Remembering certain preferences
- Understanding how visitors use the website
- Measuring website performance
- Measuring advertising effectiveness, where you have consented
We may also use technologies that operate in a similar way to cookies, including pixels, tags, local storage and similar technologies.
For the purposes of this policy, we refer to all of these technologies collectively as cookies.
3. How We Use Cookies
Cookies used on FWSports Shoes fall into the following categories.
A. Strictly Necessary Cookies
These cookies are required for our website and online store to operate correctly.
They may be used for purposes such as:
- Shopping basket functionality
- Checkout
- Payment processing
- Website security
- Fraud prevention
- User authentication
- Network management
- Remembering privacy and cookie choices
Because these cookies are necessary to provide services you request, they may be used without your consent where permitted by applicable law.
Disabling strictly necessary cookies may prevent parts of our website, basket or checkout from functioning properly.
B. Preference and Functionality Cookies
These cookies can help the website remember choices you make, such as:
- Language preferences
- Country or regional preferences
- Certain display preferences
- Other website settings
Where these cookies are not strictly necessary to provide a service you have requested, we will only use them in accordance with your cookie choices.
C. Analytics and Performance Cookies
With your consent, we may use analytics cookies to understand how visitors interact with our website.
These cookies may help us understand information such as:
- Which pages are visited
- How visitors navigate the website
- Which products or collections receive interest
- Whether visitors experience technical problems
- General website performance
We use this information to improve the operation, usability and performance of our website.
We will not intentionally activate non-essential analytics cookies before obtaining consent where consent is required.
D. Advertising and Marketing Cookies
With your consent, we may use advertising or marketing technologies to:
- Measure advertising performance
- Understand whether an advertisement resulted in a visit or purchase
- Limit how often advertisements are displayed
- Create or measure advertising audiences
- Provide more relevant advertising on third-party platforms
These technologies may be provided by third-party advertising or marketing service providers.
Non-essential advertising and marketing cookies will only be activated where you have given the required consent.
4. First-Party and Third-Party Cookies
Some cookies are placed directly by FWSports Shoes or by the technology used to operate our online store. These are commonly referred to as first-party cookies.
Other cookies may be placed by third-party services integrated with our website. These are known as third-party cookies.
Third-party services may include, depending on the services currently enabled on our website:
- Ecommerce technology providers
- Payment providers
- Website analytics providers
- Advertising platforms
- Customer-support services
- Security and fraud-prevention services
The specific cookies available to you may vary depending on your location, browser, consent choices and the services currently enabled on our website.
You can review and manage the available cookie categories through our Cookie Settings or privacy preferences tool.
5. Your Cookie Choices
When you first visit our website, you may be presented with a cookie or privacy choices banner.
Where consent is required, you will be able to choose whether to allow optional cookies.
Our cookie controls should provide options such as:
Accept All
Allows optional cookies covered by your consent.
Reject Non-Essential Cookies
Allows only cookies that are necessary for the operation of the website or otherwise permitted without consent.
Manage Preferences
Allows you to choose which optional categories you wish to permit.
Rejecting optional cookies should not prevent you from accessing the basic functionality of the FWSports Shoes website.
6. Withdrawing or Changing Your Consent
You can change your cookie preferences at any time.
Use the Cookie Settings, Privacy Choices, or equivalent link available on our website to review or update your choices.
Withdrawing consent will not affect the lawfulness of processing that occurred before you withdrew your consent.
Where technically applicable, withdrawing consent will prevent the relevant optional cookies from being used for future activity.
7. Cookies and Online Advertising
If you consent to advertising cookies, certain information about how you interact with our website may be shared with or processed by advertising technology providers.
This may help us measure advertising campaigns or show advertising that is more relevant to potential customers.
We do not intend to use non-essential advertising technologies without obtaining consent where consent is legally required.
You can reject advertising cookies through our cookie preference controls.
8. Cookies Used for Shopping and Checkout
Some cookies are necessary to provide ecommerce functions that you specifically request.
For example, cookies may be necessary to:
- Remember products added to your basket
- Keep your checkout session active
- Process payment securely
- Prevent fraudulent activity
- Maintain website security
These cookies may fall within the strictly necessary category.
The ICO specifically recognises shopping-basket and essential security cookies as examples that can qualify for the strictly necessary exemption.
9. How Long Do Cookies Remain on Your Device?
Cookies may be either:
Session cookies – normally deleted when you close your browser.
Persistent cookies – remain on your device for a defined period or until you delete them.
Retention periods vary depending on the purpose and provider of each cookie.
Where available, further information about individual cookies, their purposes, providers and durations can be viewed through our Cookie Settings or privacy preferences interface.
We periodically review our use of cookies and aim not to retain them longer than reasonably necessary for their stated purposes.
10. Browser Cookie Controls
Most internet browsers also allow you to:
- View cookies
- Delete cookies
- Block cookies
- Restrict cookies from particular websites
You can usually find these settings under your browser's privacy or security settings.
Please note that blocking all cookies, including strictly necessary cookies, may prevent important parts of our website or checkout from working correctly.
11. Personal Information and Cookies
Some cookies and related technologies may involve the processing of information relating to an identifiable individual.
Where this occurs, we process personal information in accordance with our Privacy Policy and applicable data protection law.
For more information about:
- What personal information we collect
- Why we collect it
- How long we keep it
- Who we share it with
- Your data protection rights
please review our Privacy Policy.
12. Changes to This Cookies Policy
We may update this Cookies Policy from time to time, for example if:
- We change the technologies used on our website
- We introduce new service providers
- Legal or regulatory requirements change
- Our use of cookies changes
When we make material changes, we will update the Last updated date shown at the top of this page.
Where required, we may ask you to make new cookie choices following significant changes to our use of optional cookies.
13. Contact Us
If you have questions about our use of cookies or privacy practices, please contact:
FWSports Shoes
A trading name of Wellnessmasco LTD
Email: info@fwsportsshoes.com
Telephone: +44 20 3322 5623
Registered Office:
5 Cameron Terrace, Herbert Road, South Tottenham, London, England, N15 4FG, United Kingdom
Company Registration Number: 15150625