Cookies Policy

FW Sports Shoes | Last updated 16 September 2026

This policy explains cookies and similar technologies used in connection with www.fwsportsshoes.com, their purposes and your choices. Read it alongside our Privacy Policy for information about how we handle personal information.

Who we are

FW Sports Shoes is a trading name of WELLNESSMASCO LTD, registered in England and Wales under company number 15150625. Our address is 5 Cameron Terrace, Herbert Road, South Tottenham, London, England, N15 4FG, United Kingdom.

Cookies and similar technologies

Cookies are small files stored on your device when you visit a website. They help a website remember information between pages or visits. Similar technologies include browser storage, pixels and tags that store or access information or record interactions. In this policy, “cookies” includes these technologies where relevant.

Information associated with these technologies can include a device or browser identifier, your preferences, pages viewed, interactions and technical information such as an IP address. Some of this information can identify you or be linked to other personal information.

Necessary cookies

Our store uses Shopify to support browsing, shopping and checkout. Necessary cookies support functions such as maintaining your basket, processing checkout, securing the service and remembering privacy choices. Cookies that are strictly necessary to provide a service you request do not require consent. Blocking them in your browser can prevent parts of the store from working.

Optional cookies

Optional cookies serve different purposes depending on the features you use and the preferences you select:

Preferences: remember choices and personalise optional features beyond what is necessary to provide a service you request.

Analytics: help understand visits, navigation and interactions so that the store and shopping experience can be improved.

Marketing: help measure advertising results and personalise advertising. These technologies can connect activity across visits or services, depending on the provider.

Where consent is required, optional cookies are used only after you give consent for their purpose. Browsing the store, scrolling or closing a consent notice does not constitute consent. You can shop without agreeing to optional analytics or marketing cookies.

Choosing and changing your preferences

Where a cookie consent banner is displayed, use its controls to accept optional cookies, reject them or select your preferences. Necessary cookies remain available for the services you request.

You can withdraw or change consent through the cookie preferences control on the website. Your updated choice applies to future use of cookies covered by that control; it does not undo processing that took place lawfully before withdrawal. If you cannot access your preferences or need assistance, email info@fwsportsshoes.com.

Choices can be specific to a browser or device. You may need to choose again after clearing browser data, changing devices or using a different browser.

Shopify and other service providers

Cookies can be set through our website or by a service provider involved in a feature you use. Shopify provides our ecommerce platform. Its Cookie Policy describes its storefront cookies, their purposes and published durations. Which cookies apply depends on the features used and consent choices.

Shopify Cookie Policy

When you use a separate service, such as a payment provider’s website, its own cookie and privacy information also applies. Accepting cookies on our store does not automatically authorise unrelated uses of your information by another service.

How long cookies last

Session cookies generally last for the browsing session. Persistent cookies remain until their expiry date or until you delete them. Duration varies by cookie and purpose; there is no single retention period for every cookie. Browser settings can show stored cookies and their expiry information. Cookie expiry is separate from how long personal information collected through a cookie is retained.

Browser controls

Your browser’s privacy or security settings let you review, block or delete cookies and other website data. Check your browser’s help pages for instructions. Deleting cookies can remove saved preferences and basket information. Blocking cookies does not necessarily block every tracking technology, and deleting a cookie does not delete information already held by a service provider.

Privacy and updates

Our Privacy Policy explains how we use and share personal information, retention, international transfers and your privacy rights. Contact us using the details below to ask about cookies or exercise your rights.

FW Sports Shoes Privacy Policy

We update this policy when our practices or relevant requirements change. The date at the top identifies the latest revision. A policy update does not itself provide consent for a new optional purpose.

Contact us

Email: info@fwsportsshoes.com
Telephone: +44 20 3322 5623

FW Sports Shoes Contact Page